iCrossing UK

My role at iCrossing UK involves working with a number of the company’s key clients, including L’Oreal Paris, M&S Bank, Lego and more.

CategoryCopywriting and SEO
Job TitleSEO Analyst and Copywriter
Skills UsedEditing, Proofreading, Copywriting, SEO, Content Strategy, Market Strategy, Analytics Reporting, Google AdWords/PPC



“We unleash potential – iCrossing is the marketing agency for a modern world. We turn brand potential into business performance. We create brand stories and personalised user experiences that drive business outcomes.”





As of April 2017, I was lucky enough to find myself back at iCrossing UK as a Junior SEO Analyst and being promoted to SEO Analyst and Copywriter throughout my time there. My role involves working with a number of the company’s key clients, including L’Oreal Paris, M&S Bank, Lego, Hobbycraft, Barclays PLC and White Stuff UK. Predominantly, I work on L’Oreal Paris and its affiliate brands. I support the SEO team with technical and creative insights, and due to my prior experience in content, a large part of my role involves creating optimised copy and content for the above clients. On the whole, my work is split evenly between copywriting and technical SEO.

My Key Skills and Responsibilities:

Website Copy and Articles.
SEO & UX Copy.
Product Copy and Straplines.
Video Content Analysis and Recommendations.
Brand Style Guides and Content Calendars.
Advanced Keyword Research and Mapping.
Technical Site Audits (Mobile & Desktop).
HTTPS and Website Migrations.
Content Recommendations and Strategy.
Content Audits, Reviews and Gap Analysis.
Proofreading and Editing.
Indexation, Sitemaps and Structured Data Audits.
Weekly and Monthly Reporting.
Knowledge of Linkdex, SEMRush, ScreamingFrog, Pi DataMetrics, Moz, Majestic SEO, DeepCrawl, Sistrix, Cognitive SEO, Hitwise, Ahrefs, Confluence, Buzzsumo and Jira.


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