Smoke Creatives Website Design and UX
“Smoke Creatives is a content creator of a curious kind.
We’re happiest exploring and unearthing, learning and experiencing: be that brands, culture, nature, travel, science, art or food. So, while they say curiosity killed the cat, at Smoke, we believe that curiosity is the foundation of great brand engagement.”
I was tasked with making the Smoke Creatives main site more user and SEO friendly. When I was given the site to investigate, I found that there was limited content, poor internal architecture and their homepage had no breadcrumbs or social links. My first task, in the limited time I had, was to turn the homepage into what you see above.
Next, I decided to organise the ‘Our Work’ section so that when each project was selected, there was appropriate information given about what the project entailed.
I put a dedicated contact page on to the site, as before, there was simply a text message with an email address on the original page.
I created a ‘What We Offer’ section so that potential clients could easily select the services that they needed (below is a picture with placeholder images to illustrate the proposed new pages). I stressed the importance of adding original content to this section so that there was no duplicate content on the site.
I also created a dedicated an About page. Before, the site had no sign posting explaining what the agency did.
I also streamlined the navigation menu on the website to make sure that the user could understand exactly where everything could be located. Given the limited time and budget, there were a number of recommendations that weren’t done, so I had to make decisions to give the client the best results with the constraints.